TechValidate Research on 4C

These pages present data that TechValidate has sourced via direct research with verified customers and users of 4C. TechValidate stands behind the authenticity of all published data. Learn more »



1,576 Customers Surveyed

10,933 Data Points Collected

41 Published TechFacts

5 Published Charts

85 Published Case Studies



Selected Research Highlights


4C Customer Testimonial

Thanks to the Emoji targeting feature of 4C, Vodafone Turkey became the first brand who experienced it in Turkey. The interface was very easy and I didn’t face any difficulties in terms of operation. The customer support satisfied me in every aspect as they got me back to work in less than an hour.

Betina Haviyo, Social Media Manager, Group M

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Customer Research

Since using 4C, my ROAS has increased by:

More than 100%: 6%
76-100%: 6%
51-75%: 20%
26-50%: 23%
1-25%: 46%

4C Social Case Study

Merkle

Introduction

This case study of Merkle is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[The] customer service is great! My reps are very attentive.”

Challenges

Top reason for choosing 4C:

  • Accessing innovative social advertising capabilities

Key media and advertising objectives:

  • Awareness / branding
  • App installs

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • 4C Target Sets
    • Smart Groups
    • Report Center
    • Bulk Sheets

Results

Saved 1-2 hours per week by using 4C

4C Case Study

Merkle

Introduction

This case study of Merkle is based on a July 2016 survey of 4C customers by TechValidate, a 3rd-party research service.

“The platform is always trying to improve and 4C is willing to take in client input to modify to our needs.”

Challenges

Top reasons for choosing 4C:

  • Insights into data science and analytics
  • Service of responsive and knowledgeable client support personnel

Use Case

Key media and advertising objective:

  • App installs

Results

Improvements in advertising results from 4C:

  • Brand awareness increased over 50%
  • Sales revenue increased over 50%

Saves more than 1 hour per week.

4C Customer Testimonial

4C provides an easy-to-use holistic platform which makes managing any portfolio of accounts much simpler. Paired with exceptional product management, 4C is the most powerful platform on the market.

Mike Consiglio, Social Supervisor, Resolution Media



More to Explore



About 4C

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices.

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